Salesforce Pardot Direct Mailers

Objective: The Sales team was executing an Upsell program and video mailers was created to help support their efforts.
Creative Solution: We created an engaging video mailer playing short videos highlighting the Pardot product and its new features. The concept shows a simple sandcastle being built bigger and better - alluding to the idea of adding on more features.
My Role: Collaborated with my copywriting partner and together we concepted, pitched, and executed. I was responsible for creating the illustrations on the mailer and the shipping box as well as working with the print vendor. 
Summer Direct Mailer
Concept sketch 
Final artwork
Autumn Direct Mailer
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