Old Navy Back to School Campaign Part 1

Objective: Highlight the back to school sale focusing on the new product at great value. Feature new arrivals in a range of styles across categories.
Solution: Part 1 of this campaign needed to convey value and abundance across multiple categories. Throughout web and digital channels the solve was to focus on each category by showing a range in styles paired with compelling price points.
My Role: Concept and design content across website and email. Partner with brand designers on look/feel of the campaign for the digital space. Execute landing pages, emails, and campaign elements.
Back to School Part 1 Landing Page

Objective: For part 1 of this campaign, the strategy was to show an array of new product across categories so mom can stock up for back to school.
Solution: Since this landing page is speaking to both genders, it can easily become an overwhelming. The solve was to show a combination of on-figure photography and a carousel of laydowns to keep the page clean and clutter free. 
My Role: Concept and design content across website and email. Partner with brand designers on look/feel of the campaign for the digital space. Execute landing pages, emails, and campaign elements.
Back to School Part 2 Landing Page

Objective:
 For part 2 of this campaign, the strategy was to focus on fashion outfitting as inspiration for mom when she's shopping for back to school.
Solution: With an outfitting focus for the second half of the sale, the solve was to feature compelling on-figure photography to highlight adorable ensembles for the littles ones. This allowed visual differentiation between the first and second half of the sale. 
My Role: Concept and design content across website and email. Partner with brand designers on look/feel of the campaign for the digital space. Execute landing pages, emails, and campaign elements.
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