The Future of B2B Marketing Party
Objective: To create a futuristic themed Dreamforce party that aligned with our main keynote message “the future of marketing is digital experiences”.
Solution: Using Salesforce’s characters, we created an electrifying experience that was on theme and more importantly brand. We dressed them in futuristic outfits like neon visors, glowing stilts, and Tron-like jumpsuits. We also hosted the party in the heart of San Francisco’s club district.
My Role: Lead designer. Partnered with other designers and together we concepted and created all event signage.