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The Future of B2B Marketing Party
Objective: To create a futuristic themed Dreamforce party that aligned with our main keynote message “the future of marketing is digital experiences”.
Solution: Using Salesforce’s characters, we created an electrifying experience that was on theme and more importantly brand. We dressed them in futuristic outfits like neon visors, glowing stilts, and Tron-like jumpsuits. We also hosted the party in the heart of San Francisco’s club district.
My Role: Lead designer. Partnered with other designers and together we concepted and created all event signage.
![](https://cdn.myportfolio.com/4b574202f8a80004b57f94a7a387368a/599767dd-e0f2-41eb-8fdd-a52c5e4c1beb_rw_3840.png?h=ef5902d4713cf867613c7ff3f0a21867)
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DJ booth
![](https://cdn.myportfolio.com/4b574202f8a80004b57f94a7a387368a/01ca30ab-b07b-4a25-a905-4e113e5509a7_rw_1920.png?h=314a212ea337cf14bf5436ea386941f7)
Interior signage
![](https://cdn.myportfolio.com/4b574202f8a80004b57f94a7a387368a/062fde2c-3884-4595-b048-0d74b37f7de1_rw_3840.png?h=d07f02c7b6d40355a158df6629bf95c2)
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