Old Navy Baby Checklist Landing Page
Objective: Highlight newest baby product in a fun way.
Solution: To show an adorable hero group shot as the introduction, then feature new baby product below in the form of a checklist for parents. We were able highlight product in a clean way, while also leveraging product photography allowing us to save on budget.
My Role: Lead designer. Concept, and designed landing page; also partnered with copywriter, photo team, merchandisers, and marketers.