Old Navy Back to School Landing Page
Objective: For part 1 of this campaign, the strategy was to show an array of new product across categories so mom can stock up for back to school.
Solution: Since this landing page is speaking to both genders, it can easily become an overwhelming. The solve was to show a combination of on-figure photography and a carousel of laydowns to keep the page clean and clutter free.
My Role: Lead Designer.
Old Navy Back to School Landing Page Refresh
Objective: For part 2 of this campaign, the strategy was to focus on fashion outfitting as inspiration for mom when she's shopping for back to school.
Solution: With an outfitting focus for the second half of the sale, the solve was to feature compelling on-figure photography to highlight adorable ensembles for the littles ones. This allowed visual differentiation between the first and second half of the sale.
My Role: Lead Designer.
