![](https://cdn.myportfolio.com/4b574202f8a80004b57f94a7a387368a/fd2bd64f-55c4-4682-8031-9383ecafdb91_rw_1920.gif?h=7ff59a7cb26afd0274cc59fec7f5f8cf)
Old Navy Back to School Landing Page
Objective: For part 1 of this campaign, the strategy was to show an array of new product across categories so mom can stock up for back to school.
Solution: Since this landing page is speaking to both genders, it can easily become an overwhelming. The solve was to show a combination of on-figure photography and a carousel of laydowns to keep the page clean and clutter free.
My Role: Lead Designer.
![](https://cdn.myportfolio.com/4b574202f8a80004b57f94a7a387368a/5df0399d-e1cd-4892-9b7d-24bb49b88e57_rw_1200.gif?h=a9e537ebd61b9881cc80f43f2aaca4af)
Old Navy Back to School Landing Page Refresh
Objective: For part 2 of this campaign, the strategy was to focus on fashion outfitting as inspiration for mom when she's shopping for back to school.
Solution: With an outfitting focus for the second half of the sale, the solve was to feature compelling on-figure photography to highlight adorable ensembles for the littles ones. This allowed visual differentiation between the first and second half of the sale.
My Role: Lead Designer.
![](https://cdn.myportfolio.com/4b574202f8a80004b57f94a7a387368a/7673c2ad-1755-4020-a926-4010e6e66af0_rw_1920.gif?h=c6aeb6cc514fb99c13d2f71a969b7c21)
![](https://cdn.myportfolio.com/4b574202f8a80004b57f94a7a387368a/c33590b9-5d7e-48b0-ac53-759f702ffe6a_rw_1920.jpg?h=78c752dc5d70ec88dbba740117811b4e)