Salesforce Pardot Direct Mailers
Objective: The Sales team was executing an Upsell program and video mailers was created to help support their efforts.
Creative Solution: We created an engaging video mailer playing short videos highlighting the Pardot product and its new features. The concept shows a simple sandcastle being built bigger and better - alluding to the idea of adding on more features.
My Role: Collaborated with my copywriting partner and together we concepted, pitched, and executed. I was responsible for creating the illustrations on the mailer and the shipping box as well as working with the print vendor.
Summer Direct Mailer
Autumn Direct Mailer