Salesforce Direct Mailers
Objective: Create a series of seasonal direct mailers as part of an upsell program.
Solution: The concept was simple - improve your current Salesforce solutions by adding on features like Pardot. Keeping with Salesforce’s whimsy brand, we took the idea of “improving” and turned it into “building”. The summer mailer shows a simple sandcastle being built bigger and better - alluding to the idea of adding on more features. And the autumn mailer shows a tree house getting taller and taller. We then created an engaging video mailer playing short videos highlighting the Pardot product and its new features and benefits.
My Role: Graphic Designer. Collaborated with my copywriter and together we concepted, pitched, and executed.
Summer Direct Mailer
Autumn Direct Mailer